According the scorecard, two-thirds of home grown brands are not transparent about their palm oil usage compared to global brands. 30% of regional brands responded to WWF and three have public commitments on palm oil use. The Scorecard refers to European initiatives on sustainable palm oil that have successfully increased the uptake of sustainable palm oil since 2010.
In response to these findings, WWF-Singapore has launched a campaign to demonstrate to local brands that consumers care and support sustainable palm oil. Consumers can send emails to their brands to pledge for transparency and to start sourcing sustainable palm oil.